A Decade of Advancing XR Technology for Businesses & Individuals
April 25, 2025 – [London] – PICO, a XR company with independent innovation and R&D capabilities, proudly celebrates its 10th anniversary, marking a decade of enterprise leadership and consumer expansion in virtual and mixed reality. Since its founding in April 2015, PICO has grown alongside the evolving XR industry, helping businesses, developers, and users embrace the potential of immersive technology. In an industry known for rapid transformation, a decade of progress speaks to long-term commitment, adaptability, and deep expertise. Over the years, PICO has established itself as a trusted partner, working with organizations across industries to create reliable, forward-thinking XR solutions.
Advancing XR Hardware
From the very beginning, PICO has been committed to advancing XR technology, continuously innovating to meet the evolving demands of businesses and developers. With a strong foundation in R&D and independent hardware development, PICO has introduced a series of industry-leading standalone VR and MR headsets, each designed to push the boundaries of performance, usability, and enterprise functionality.
Over the years, PICO has delivered breakthroughs in optics, tracking, ergonomics, and enterprise software, reinforcing its position as a trusted XR provider for businesses worldwide.
2016 – PICO Neo DK introduced as an early all-in-one VR headset with a divided design for flexibility and performance.
2017 – PICO Goblin released as an accessible all-in-one VR headset, making standalone XR more widely available for businesses.
2018 – PICO G2 introduced with a rear battery design, improving comfort and balance for long-duration professional use.
2019 – PICO G2 4K set a new standard for high-resolution standalone VR, making enterprise applications sharper and more engaging.
2020 – PICO Neo 2 Series released, featuring 6DoF tracking and eye-tracking technology. Later named to TIME’s "100 Best Inventions of 2020" list.
2021 – PICO Neo3 Series introduced Pro and Eye options, allowing businesses to choose models best suited for their needs, whether for performance optimization or integrated eye tracking.
2022 – PICO 4 launched with pancake optics and a 4K+ display. Subsequently, in November 2022, PICO 4 Enterprise was announced, featuring built-in eye tracking.
2023 – PICO G3 launched as a 3DoF all-in-one VR headset, powered by the Snapdragon XR2 chipset, offering enterprise-level performance.
2024 – PICO 4 Ultra and PICO 4 Ultra Enterprise introduced advanced mixed reality capabilities and PICO Motion Tracker, delivering next-level immersion and interactivity.
Shaping the Future of Education with Prisms VR
PICO has worked alongside visionary partners to redefine how immersive technology enhances learning. One of the most significant and forward-thinking partners in the education technology space has been Prism VR, which is transforming the way students engage with math and science through immersive, first-person, real-world experiences.
In partnership with PICO, Prisms VR has deployed over 20k headsets across 200+ school districts across 35+ US states, bringing VR-powered learning to over 200,000 students. By making abstract STEM concepts tangible, immersive learning has proven to improve comprehension, retention, and student engagement. With growing demand for VR in classrooms, Prisms VR secured $12.5 million in Series A funding led by a16z, further reinforcing the role of XR in the future of education. This collaboration reflects PICO’s ongoing commitment to equipping the next generation with the tools to learn in a more dynamic, impactful way.
Driving the Future of Industrial Training
As XR training continues to prove its value across industries, PICO and immersive solution provider Inversive are partnering to support a major global enterprise in modernizing its workforce development through immersive technology. This large-scale initiative combines Inversive’s expertise in deploying, managing devices and content of enterprise-ready training applications with PICO’s advanced, all-in-one XR hardware, delivering a scalable solution designed to enhance learning consistency, engagement, and operational efficiency.
Together, PICO and Inversive are laying the groundwork for one of the most ambitious immersive training rollouts in the industry—demonstrating how XR ecosystems can drive meaningful transformation at scale.
Transforming Patient Care with SyncVR
As immersive technology expands in healthcare, hospitals are turning to VR to improve pain management, anxiety reduction, and patient rehabilitation. SyncVR, a leading provider of XR solutions in medical settings, has deployed PICO headsets across 175+ hospitals in Europe, making it the largest VR healthcare platforms in the region. By integrating immersive therapy into clinical workflows, healthcare providers are seeing tangible benefits—patients report reduced stress and discomfort, and clinicians are able to improve patient engagement during treatments.
From pediatric pain relief to ICU rehabilitation, SyncVR’s PICO-powered platform is helping hospitals adopt scalable, effective XR solutions. Multi-country deployments have shown faster recovery times and higher patient satisfaction, reinforcing the role of XR in modern healthcare. As demand for immersive medical applications grows, PICO and SyncVR continue to drive innovation, expanding VR adoption across new departments and use cases.
Revolutionizing LBE with Univrse
PICO has partnered with innovative creators to push the boundaries of immersive storytelling in location-based entertainment (LBE). Univrse, a leader in large-scale, multi-user VR experiences, has leveraged PICO’s advanced tracking and enterprise-ready solutions to bring interactive, high-fidelity virtual worlds to life.
In 2024, Univrse brought its Hotel Dracula to Paris with a spectacular setup for 90 simultaneous users and a 1,000m² installation. For five months, thousands of Parisians experienced this collective nightmare firsthand and screamed in fear. This spring, Art Masters will premiere in Madrid. This co-production by Acciona Cultura, Tigre Lab, and Univrse allow the audience to experience the iconic works of the great masters of the Prado Museum like never before. "Arts Master" undoubtedly marks a new milestone in what can be achieved in LBVR, both in terms of storytelling and visual richness. By bridging entertainment, culture, and technology, Univrse is showcasing how VR can elevate shared experiences, and PICO continues to support partners in shaping the future of LBE.
Expanding into the Consumer Market
For years, PICO has been recognized as a trusted name in enterprise XR, delivering standalone VR solutions for businesses across industries. Recognizing the potential of immersive technology to enrich everyday life, bring people closer together, and unlock new possibilities, PICO expanded its consumer offerings beyond enterprise markets in 2022, introducing PICO 4 to EMEA and APAC. This lightweight, all-in-one VR headset was designed for gaming, fitness, social experiences, and immersive entertainment, marking a major milestone in bringing PICO’s hardware expertise and XR innovation to a wider audience.
Building on this success, 2024 saw the launch of PICO 4 Ultra, PICO’s first all-in-one mixed reality headset, designed to push immersive experiences even further. With advanced optics, powerful performance, and refined tracking capabilities, it represents the next step in bridging the gap between VR and MR for consumers in EMEA and APAC.
As PICO continues to expand in the consumer market, it remains committed to growing the VR ecosystem, supporting developers and creators, and making immersive technology more accessible and meaningful for people everywhere.
Shaping the Future of XR
Looking ahead, PICO remains dedicated to expanding the accessibility, performance, and applications of XR worldwide. The company’s enterprise business continues to thrive, reaching its strongest sales performance in 2024 and expanding to 20+ countries with over 70 global partners. At the same time, PICO’s consumer ecosystem is growing steadily, with a diverse content library of over 50+ MR Apps, 900+ VR apps including 600 games/300 non games apps, offering users more ways to engage, create, and explore in VR and MR.
PICO continues to invest in hardware innovation, software development, and developer support, reinforcing its mission to bridge connections, enrich lives, and expand the boundaries of immersive technology.
"As we celebrate our 10th anniversary, we reflect on the incredible journey of innovation and partnership that brought us here," said Leland Hedges, General Manager of PICO Enterprise EMEA and USA. "XR is more than just technology—it’s a new way of interacting with the world. We are grateful to our partners, developers, and users who have supported us, and we look forward to shaping the next decade of XR together."
Pushing the Boundaries of XR
With a decade of experience shaping XR solutions, PICO remains dedicated to pushing the boundaries of what’s possible in XR. As immersive technology continues to evolve, PICO is committed to delivering accessible, high-performance solutions that empower industries, creators, and users worldwide. By continuously innovating in hardware, software, and content ecosystems, PICO will continue to drive the next era of immersive technology—building a future where XR is seamlessly integrated into work, learning, and everyday life.
-ENDS-
About PICO
Founded in March 2015, PICO is a leading VR company with independent innovation and R&D capabilities, focusing on VR all-in-one technology. Embracing a mission to bridge connections, enrich life, and release infinity, PICO is committed to building an integrated XR platform that inspires the community and empowers developers, creators, and businesses.
To learn more, visit picoxr.com
Press Contact: picobusiness_marketing@bytedance.com